The Prism Profiles case library

Find the Ai case that looks like your business

A two-person start-up and a Fortune 500 bank don't change the same way. So we've sorted 120 Ai case studies by company size, not by department.

Start with the companies closest to yours in size. Then read up a level to see what comes next.

Book a 15-minute discovery call with Johann ↗

How this library is organised

Sorted by size, so you can compare like with like

Each case names the company, what it changed and what it reported.

Every entry shows the business function and the country, so you can scan for your industry too.

Companies are listed A to Z within each group.

Jump to the 2 bonus cases ↓

Start-ups

Start-ups: small teams doing big-company work

12 CASES · A–Z

These founders used Ai to do work that once needed a department.

  • AssemblyAIProduct & Service · USA

    An Ai support agent cut first response time 97%, to 23 seconds.

  • Baiia SwimMarketing · Australia

    Handing ad targeting to Meta's Ai took monthly sales from four figures to millions.

  • Cal AICEO Leadership · USA

    A teenage founder scaled an Ai app to about US$50M in annualised revenue with about 30 staff.

  • Ellipsis AIFinance · USA

    The founder cut weekly expense admin 92%, from two hours to ten minutes.

  • Hire GeniusSales · UK

    Better contact data, wired into the CRM, gave each SDR a seven-figure pipeline.

  • Inspired GoOperations · Canada

    Ai route planning cut daily planning time 85% while deliveries nearly tripled.

  • MedviStrategy & Leadership · USA

    Two people ran an Ai-first telehealth company to US$401 million in first-year sales.

  • MercorData & Analytics · USA

    Self-serve Ai analytics helped it pass US$100M in revenue without a data team.

  • RB2BCustomer & Admin · USA

    A team of two fielded 45% fewer tickets after Ai took over email support.

  • Robin AILegal, Risk & Compliance · UK

    Breach review across 10,000 contracts ran 93% faster for a US biotech, saving about US$2.5M.

  • SierraHuman Resources · USA

    Ai-run HR operations helped the team grow from 6 to 60 people in a year.

  • Vulcan TechnologiesTech, Ai & Automations · USA

    Three founders, one of them a coder, raised a US$10.9M seed and helped cut US$24k from the average new Virginia home.

Small businesses

Small businesses: owner-led teams getting hours back

35 CASES · A–Z

Most of these wins started with one owner and one annoying workflow.

  • ANYMOVEHuman Resources · Germany

    HR automation saves a 45-person firm 13 hours of admin a week.

  • AryeoProduct & Service · USA

    Structured customer feedback cut an 11-person software firm's support requests 20%.

  • AUDITSUTech, Ai & Automations · UK

    A solo founder's 18-scenario Make build helped unlock pre-seed funding.

  • BordrTech, Ai & Automations · Portugal

    n8n workflows turned a side project into a six-figure online relocation business.

  • Brixton BreweryFinance · UK

    A London craft brewery reached 97% receipt compliance with smart spend cards.

  • Chestnut Hill LegalCustomer & Admin · USA

    A solo law firm lifted lead-to-client conversion to about 50%.

  • Cookson AdventuresFinance · UK

    A luxury expedition firm moved finance time "to strategy, not donkey work".

  • Doe BeautyOperations · USA

    Automation saves a six-person beauty brand US$30K every month.

  • Echo Janitorial ServicesOperations · North America

    Ai field-service tools helped the owner triple revenue.

  • Edelweiss BakeryMarketing · USA

    Ai-guided SEO lifted a local bakery's mobile organic traffic 460%.

  • Empire LegalLegal, Risk & Compliance · Australia

    A property law firm gets back about an hour a day per person.

  • Halo CarsTech, Ai & Automations · USA

    Zapier cut driver onboarding from 2–3 hours to minutes, ahead of its sale to Lyft.

  • Jason Wiener P.C.Legal, Risk & Compliance · USA

    A boutique law firm delivered in a day what it had quoted at a week.

  • Keg BuiltCEO Leadership · USA

    The owner used ChatGPT to cut 10 hours of data entry from a single quote.

  • Kept.ioSales · USA

    Two people, no new hires: LinkedIn replies tripled and 20–40 new customers arrive each month.

  • Kindee KidsMarketing · Thailand

    Google's Ai ads drove a 40× jump in online sales for a baby brand that sold mostly offline.

  • LangdockCEO Leadership · Germany

    The founder scaled to US$5M in annual recurring revenue with 20 people.

  • Low6Human Resources · UK

    One HR platform removed 80% of a gaming firm's admin.

  • MissiveProduct & Service · Canada

    A seven-person software team ranks 25,960 feature votes by revenue.

  • Mongoose MediaMarketing · USA

    A small agency grew organic traffic 166% in two months with Ai content.

  • OMNIUXLegal, Risk & Compliance · USA

    Ai contract review went from 2.5 hours to 10 minutes at a firm with no in-house lawyer.

  • OrthofeetCustomer & Admin · USA

    A footwear brand automated 56% of tickets, with replies in 35 seconds.

  • PayloadData & Analytics · Canada

    Embedded Ai-era reporting saved 600% against projected cost and opened a new revenue line.

  • Racket AgencyHuman Resources · Australia

    Ai onboarding saves a 12-person agency about 20 hours per new hire.

  • SpecialKids.CompanyOperations · UK

    Ai forecasting cut stockouts 77% for an owner-led retailer.

  • SteinemannData & Analytics · Switzerland

    No-code machine learning gave a meat producer forecasts consistently over 90% accurate.

  • Take2EtonData & Analytics · UK

    Automated reporting turned days of work into client insight in seconds.

  • The Floral HireStrategy & Leadership · UK

    A micro florist used Ai strategy advice to focus on its home market and hire staff.

  • The Little GhostSales · USA

    A one-person consultancy put sales admin on autopilot; the founder says she closed more than US$400,000 in a year.

  • TreetFinance · USA

    A 20-person start-up saves its CEO four hours a month on spend admin.

  • Tribe SkincareStrategy & Leadership · Australia

    A four-person brand cut strategy and PR drafting from hours to minutes.

  • Warner Super ServiceSales · USA

    An 11-person plumbing firm's Ai receptionist booked 57 appointments in 30 days.

  • YatterProduct & Service · UK

    Session-replay Ai lifted a client's conversion rate from 9.1% to 14%.

  • YH2 Capital ManagementStrategy & Leadership · Singapore

    An investment firm of under 20 people runs due-diligence research eight times faster.

  • Your KAYACustomer & Admin · Poland

    A beauty brand automated 75% of its support questions.

Mid-size companies

Mid-size companies: scaling what works across teams

35 CASES · A–Z

Here the challenge shifts from one workflow to many teams at once.

  • Advisor360°Data & Analytics · USA

    In-warehouse Ai let the team build a sentiment pipeline in two days.

  • AltisourceTech, Ai & Automations · USA

    Amazon Q Developer modernised 350,000 lines of code and lifted productivity 25%.

  • ANCLegal, Risk & Compliance · USA

    A sports-signage firm processes contracts twice as fast on one platform.

  • Baby BuntingOperations · Australia

    Ai replenishment lifted stock availability to 94% and cut inventory 8%.

  • BuildcorpData & Analytics · Australia

    Connected reporting saves a lean data team 600+ hours a year.

  • Chalk Mountain ServicesOperations · USA

    Ai fleet safety cut an oilfield hauler's accident costs 86%.

  • Chorus InnovationsProduct & Service · USA

    Ai test automation cut regression testing time 94%.

  • ChoozleData & Analytics · USA

    Data monitoring cut data downtime 88% and brought detection down to minutes.

  • ClassmethodTech, Ai & Automations · Japan

    Claude Code cut code-review time 80% and turned a day-long task into an hour.

  • Commercial Bank of DubaiCEO Leadership · UAE

    Under a CEO with an Ai PhD, the bank saved 39,000 hours a year with Copilot.

  • CountsyFinance · USA

    An outsourced accounting firm runs 78% of invoices with no human touch.

  • CubroFinance · New Zealand

    A healthcare supplier cut its month-end close from four days to two and a half.

  • DiligentSales · USA

    New reps reach quota three weeks sooner, worth about US$45,000 per rep.

  • DoceboMarketing · Canada

    Optimising for Ai search now brings in nearly 15% of its leads.

  • Elite Hotels of SwedenMarketing · Sweden

    Ai-supported testing lifted booking conversion 25%.

  • Every Man JackMarketing · USA

    Predictive Ai send timing lifted email flow revenue 25%.

  • FloranowOperations · UAE

    Ai routing lifted on-time delivery from 70% to 99%.

  • Gail's BakeryCustomer & Admin · UK

    A two-person customer team lets Ai handle 1,000 inquiries a month.

  • IntercomProduct & Service · Ireland

    An Ai agent built into the product resolves up to 86% of support volume.

  • IPSYCustomer & Admin · USA

    A beauty subscription lifted customer satisfaction 41% and reported a 943% return on its Ai.

  • Masin ProjectsLegal, Risk & Compliance · UAE

    A construction-disputes consultancy lifted case capacity by more than 35%.

  • MintelSales · UK

    Coaching built on call recordings and Ai analysis lifted win rates 34%.

  • Monica VinaderProduct & Service · UK

    Ai analysis of customer feedback helps a jewellery brand hold its NPS above 70.

  • National Safety ApparelHuman Resources · USA

    Conversational Ai cut time-to-offer to 15 days, four times faster.

  • OmniCableHuman Resources · USA

    An Ai talent platform cut time-to-fill 34%, from 50 days to 33.

  • Oxford RoadFinance · USA

    An audio ad agency cut financial close and reporting time 80%.

  • Porsche eBike PerformanceTech, Ai & Automations · Germany

    An Ai service desk cut new-hire IT setup from 30 minutes to seconds.

  • QuoraHuman Resources · USA

    Ai interview notes cut hiring feedback from days to ten minutes.

  • RampStrategy & Leadership · USA

    A fintech lifted productivity 47% and cut territory planning to minutes.

  • Rupp PfalzgrafLegal, Risk & Compliance · USA

    With 86% of staff using Ai, caseload per attorney rose 10%.

  • SatispayCEO Leadership · Italy

    A founder-led payments company now writes over 75% of its code with Ai.

  • Simpro GroupSales · Australia

    A "fifth BDR" made of Ai agents delivered 34% more marketing-qualified leads with no new hires.

  • SoSafeStrategy & Leadership · Germany

    A fast-growing security firm reached 100% OKR alignment with an Ai strategy platform.

  • StrongDMStrategy & Leadership · USA

    Ai-assisted competitive intelligence lifted win rate 50% and average contract value 2.5×.

  • SubstackCustomer & Admin · USA

    Ai resolves more than 90% of user questions on the publishing platform.

Enterprises

Enterprises: Ai at Fortune 500 scale

36 CASES · A–Z

The biggest names. Useful for seeing where your own roadmap could lead.

  • AccentureTech, Ai & Automations · Ireland

    GitHub Copilot lifted the merge rate 15% and successful builds 84%.

  • AmdocsHuman Resources · Israel

    Ai talent intelligence pushed internal mobility past 40%.

  • AvantorMarketing · USA

    Ai video halved go-to-market timelines and cut costs by about 70%.

  • BPStrategy & Leadership · UK

    An Ai data platform turns 24-hour analyses into 20 minutes.

  • Coca-ColaFinance · USA

    An automated close cut reconciliation staffing 55% and saves US$600k a year.

  • Colgate-PalmoliveOperations · USA

    Ai machine-health monitoring paid back a plant's annual cost in six weeks.

  • Commonwealth Bank of AustraliaProduct & Service · Australia

    A generative Ai chatbot resolves 84.6% of messaging chats end to end.

  • DeloitteTech, Ai & Automations · UK/Global

    UiPath robots across 600+ processes saved 4 million labour hours.

  • DHLOperations · Germany

    Ai network design cut transportation costs 7%.

  • FerreroFinance · Italy

    Ai collections cut average days delinquent 67%.

  • FonterraProduct & Service · New Zealand

    Self-serve Ai research cut the dairy co-operative's spend on outside insight work.

  • Hormel FoodsLegal, Risk & Compliance · USA

    Digital contracting cut processing time 75%, from three months to three weeks.

  • Insight EnterprisesSales · USA/Canada

    Ai adoption rose from 43% to 93% in one quarter and RFP turnaround halved.

  • Japan AirlinesProduct & Service · Japan

    Ai pricing nearly tripled group-booking revenue and cut manual work 90%.

  • Johnson & JohnsonHuman Resources · USA

    Ai-tuned job-post language lifted candidate responses 26%.

  • JPMorgan ChaseCEO Leadership · USA

    A CEO-backed in-house LLM Suite reached 250,000 staff, with 150,000 weekly users.

  • KlarnaCustomer & Admin · Sweden

    Its Ai assistant did the work of 700 agents in its first month.

  • Kraft HeinzOperations · USA

    Ai forecasting lifted accuracy 11% and cut safety stock 20%.

  • LG ChemLegal, Risk & Compliance · South Korea

    Ai contract review cut review time by more than 30%.

  • Lumen TechnologiesSales · USA

    Four hours of sales research became fifteen minutes, which the company values at US$50 million a year.

  • Marks & SpencerMarketing · UK

    Ai-written email language lifted conversions 20% on average.

  • McCarthy HoldingsStrategy & Leadership · USA

    Ai search saves each employee at a US$6 billion builder 2+ hours a week.

  • MicrosoftLegal, Risk & Compliance · USA

    Statement-of-work creation dropped 83%, from 30 minutes to five.

  • ModernaCEO Leadership · USA

    The CEO's Ai-first push led staff to build 750 custom GPTs in two months.

  • NBCData & Analytics · USA

    Behavioural analytics doubled day-seven retention and lifted conversion 36%.

  • SalesforceMarketing · USA

    Ai-assisted design cut cost per design 66%.

  • ServiceNowTech, Ai & Automations · USA

    Now Assist cut the time spent writing incident resolution notes by about 80%.

  • ShopifyCEO Leadership · Canada

    The CEO made reflexive Ai use a baseline expectation for every employee.

  • Siemens EnergyData & Analytics · Germany

    Analytics automation plus Ai saved thousands of analyst hours.

  • SingtelHuman Resources · Singapore

    Conversational Ai removed 75% of the steps in its hiring process.

  • U.S. VentureFinance · USA

    An Ai finance copilot saves 30+ hours a month and cut bank reconciliation time 80%.

  • VanguardStrategy & Leadership · USA

    Generative Ai scaled across the firm on a platform with a 9× average return, as reported by the vendor.

  • VerizonCustomer & Admin · USA

    An Ai assistant for 28,000 customer reps helped lift sales nearly 40%.

  • Virgin Media O2Data & Analytics · UK

    Ai insights cut data-request turnaround from two weeks to under 48 hours.

  • VodafoneSales · UK

    A 300-person pilot grew to 68,000 licences, giving each person three hours back every week.

  • WeightWatchersCustomer & Admin · USA

    A member-support Ai agent handled nearly 70% of cases on its own in week one.

Bonus · for consultants and CEOs

Two firms where the CEO went first

Both firms sell expertise for a living. In both, the CEO used Ai in plain sight before asking anyone else to.

That's the pattern we see most often in companies that get Ai past the pilot stage.

Bonus 01

Section

Small business · professional services · USA · 25 people

CEO drove daily Ai use to 82% of a 25-person team

Section trains leaders on Ai. To teach it credibly, CEO Greg Shove decided the firm had to run on it first.

He made Claude the team's default tool and used it himself for strategy and board prep. In one test before a board meeting, Claude predicted 92% of the feedback the board actually raised.

  • 82% of the team use Claude daily, against a 5% benchmark for the overall workforce.
  • Half the team gained at least 10% in productivity.
  • The company estimates US$150–200K a year in savings, roughly one to two hires, on about US$20K of Ai spend.

Why it matters to you: if you lead a small firm, your own visible use of Ai on real decisions is the fastest way to bring the team with you.

Source: Anthropic customer story (2025). Figures are company-reported.

Bonus 02

Quantium

Mid-size company · data and Ai consulting · Australia · 1,200+ people

A CEO's "all in on Ai" push put 89% of staff on Ai every day

Quantium has worked with data and Ai for two decades. When generative Ai arrived, co-founder and CEO Adam Driussi made it part of every role, not a side project.

The expectation was simple: every person, every day. A formal training programme backed it up.

  • 89% of the team use Ai daily.
  • Work time on business proposals and bid responses fell by up to 90%.
  • Building a leadership programme dropped from 64 days to 32.

Why it matters to you: if you run a consultancy, proposals and programme design are where Ai pays back first. Making daily use a role standard turns pilots into a firm-wide habit.

Source: Anthropic customer story (2025), CEO quoted. Figures are company-reported.

Your next step

Which of these could work in your business?

Reading cases is the easy part. Knowing which one fits your workflows is harder.

In a 60-minute Prism Profiles workshop, you and at least five people close to the work map how work really moves. Prism, informed by 14,000 systems, then ranks where Ai should start.

The PRISM workshop is free. A US$100 deposit holds your spot, and you get it back when you show up.

The first step is a short call to see if it's a fit.

Book a 15-minute discovery call with Johann ↗
Each case reports what the company, its technology provider or the press published at the time. They're examples to learn from, not a promise of results for your business.